Ubirider exists to make urban mobility smarter, to improve travellers’ overall experience.
Our core product is Pick, an universal app for smartphones which integrates any mobility service for multimodal trip planning and mobile payment of fares.
Why “Pick”? It is our homage to Frank Pick, the visionary man who shaped London Underground. Without his legacy, we would not have the famous and iconic Tube map, which ease-of-reading and simplicity has helped riders navigate so well in London Underground since 1933.
His work is an inspiration for us in our mission to help people move seamlessly.